what is the best time to post on Facebook in 2024 ?

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13 Feb, 2023

When to post on Facebook?

The father of social networks remains the indomitable Facebook. Founded in 2004 by Mark Zuckerberg, Facebook is the most popular social network in history and the first to transcend the behavioral habits of every human being on Earth. It opened the doors to digitization and the birth of social media. More than revolutionary, it exceeds 1 billion active users per month worldwide and 50 million in United States. Facebook has been able to renew itself, adapt to professional demands, and offer new features to satisfy its users but above all, to undo traditions and redirect them towards ever more innovative changes. The user experience remains intuitive even for beginners.


With more than 50 million mobile users in United States, Facebook is definitely ingrained in our lives. It manages to accompany us every day, with an average of 6 hours and 45 minutes of use per month. MMONET provides a number of tips and tricks to optimize your posts.

    Understanding your target audience on Facebook


    Becoming a community manager is a real job with a place that is increasingly recognized in the world of digital and web marketing. Facebook has managed to create common habits for a majority of users. Before being the first morning gesture for 48% of 18-34 year olds, it is important to know that 48% of members go to Facebook while shopping, 47% while they prepare to eat, and 48% while they exercise. Facebook offers advice, tips, sharing, and well-being for the member. Of course, each company has a different marketing target, but Facebook allows for real transformation and brings an increase in traffic to your storefront and/or e-commerce site.

    It offers direct interaction with fans of your business page, managing your e-reputation, and most importantly, being able to question and evolve to better satisfy them. The like button can sometimes become a real obsession for page administrators, but the essential is the conversion rate that Facebook can generate, visible through Google Analytics.

    In a society where service is more important than the product itself, and where competition is tough, it is vital to stand out as best as possible on your Facebook business page. Posts must be original, differentiate from the hundreds of other views on the user's news feed. Analyzing your posting hours is also essential to maximize your posts. Facebook provides us with the right tools

    How to find the best time to post on Facebook?


    It is important to know that a subscriber will only visit your page once: when they subscribe. The visibility of your page will be on their timeline, which is why the format used for your post is important. This way, your fan's preferences will be generated through Facebook's algorithms.

    To study the statistical data of your Facebook page, simply go to your page, click on the "Statistics" tab in the top left, and then click on "Posts" on the left column. Facebook Insights, a free service that measures the usage of buttons or social modules on an external website to Facebook, shows you, for each day and hour, your peak audience.

    At the bottom of this analysis tool, you can see:

    • The date and publication,
    • The type of your publication: video, image, or link,
    • Your targeting and privacy settings,
    • The reach of your publication, which is the number of times the publication was seen,
    • Engagement, which is broken down into two parts: clicks on the publication and reactions and interactions from members.
    • The possibility to boost and create an advertisement campaign/Facebook Ads on a particular publication.
    Thus, by understanding when your subscribers are most present on Facebook, you can target your publication dates and times.

    How to post on Facebook?

    The frequency of your posts will be influenced by the type of activity of your business/association. Pages that post about 5/6 posts a day are usually media or information relays. If you are a business that wants to create conversion, outside the media or buzz category, you should:

    • Post a maximum of 4 times a week, at the days and times analyzed previously.
    • Not risk pushing your subscribers to "hide your posts" or unsubscribe.
    • Keep a unique and precise editorial line, preferably original.
    • Limit yourself to 4 lines maximum so that the text is fully visible on your subscribers' news feed, limit clicks!
    • You can opt for longer posts, but use them sparingly.
    • Always accompany your post with a short video, maximum 30 seconds, or an impactful visual representing the explanatory text.
    • Bring exclusive content or at least a unique writing style.
    • Do not copy your posts on all the networks where you are present!

    When to post on Facebook?


    • during peak hours: (excluding Monday and Tuesday) at 9am, 1pm, and 3pm,
    • between 12pm and 1pm on weekends,
    • between 3pm and 4pm on Wednesday,
    • and between 1pm and 4pm on Thursday and Friday. 

    Monday and Tuesday are days with an average engagement rate of 3.5%, a fairly low rate. The most effective method to optimize your posts is to analyze your own data.


    Discover our complementary articles on the subject:

    1. What is the best time to post on Instagram? 🔗
    2. What is the best time to post on TikTok? 🔗


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