Image formats and dimensions on social media in 2023

Image Formats and Dimensions on Social Media in 2023



Social media is a powerful tool for businesses that want to promote their products and services and reach new audiences. But to achieve the best effect, it's important to know the ideal image dimensions for each social network.

Images on Facebook should not be too cluttered and should have a professional and clean look. Bright colors and contrasts are important elements to consider. Images should be adapted to the size of the screen and not be too complicated. By following these specifications, businesses can optimize their images for the best effect on Facebook. High-quality images attract the attention of users, which can help promote their product or service and reach new audiences.

Thanks to the MMONET, you can find all the ideal image formats and dimensions for your upcoming social media posts in 2023!

    Why is it Important to Pay Attention to Image Formats and Dimensions?


    Social media platforms are a powerful way to promote your brand and products or services, but to achieve the best results, it's important to know the specifications and formats for each platform. By understanding the formats and specifications of each social media platform, you can optimize your images and videos to achieve the best possible effect. You can also ensure that your content is optimized for viewing on mobile devices. These factors can help you reach new audiences and promote your business.

    Image dimensions on social media platforms change according to trends and technological developments. For example, the image dimensions on Facebook have recently been expanded to fit smaller screens on mobile devices. Image dimensions on Twitter and Instagram have also been modified to accommodate new standards. Therefore, it's important to stay up-to-date on changes and ensure that your images are optimized for each social media platform.

    Image Dimensions on Facebook


    • Facebook profile picture: 170x170 pixels
    • Facebook cover photo: 851x315 pixels
    • Newsfeed post (Portrait): 630x1200 pixels
    • Newsfeed post (Square): 1200x1200 pixels
    • Newsfeed post (Landscape): 1200x630 pixels
    • Photo posted in a Facebook story: 1080x1920 pixels


    Image Dimensions on Instagram


    • Instagram profile photo: 320×320 pixels
    • Instagram feed post (Portrait): 1080×566 pixels
    • Instagram feed post (Square): 1080×1080 pixels
    • Instagram feed post (Landscape): 1080×1350 pixels
    • Instagram story photo: 1080×1920 pixels
    • Instagram cover photo: There is no cover photo on Instagram

    Posting high-quality content on Instagram can increase your audience and help you build a loyal following. Quality content is more likely to capture attention and elicit engagement, which can help you achieve your business goals and raise brand awareness. Quality content is also more likely to be shared and show up in search results.

    Image Dimensions on Twitter


    • Twitter profile photo: 400×400 pixels
    • Twitter feed photo: 600×335 pixels (expands up to 1200×675 pixels)
    • Twitter cover photo: 1500×500 pixels
    • Photos for Twitter ads (desktop): Between 1200×600 (2:1) and 1200×1200 (1:1)
    • Photos for Twitter ads (mobile): 1200×675 pixels (16:9)

    Twitter accepts all photos in JPEG, GIF, or PNG format as long as the file size does not exceed 5 MB

    Dimensions of Videos on YouTube


    • YouTube Channel photo: 800×800 pixels, displayed at 80×80 pixels
    • YouTube Cover photo: 2560×1440 pixels (recommended), minimum 1280×720 pixels
    • Size of video thumbnail: 1280×720 pixels (recommended), minimum 640×360 pixels
    • Maximum file size for a YouTube video: 256 GB
    • Maximum duration of a YouTube video: 12 hours
    • Formats for YouTube video: .mov, .mpeg, .mp4, .avi, .wmv, .mpegps, .flv, webM, and 3GPP.

    The resolutions of a YouTube video are as follows:


    • 240p: 426×240 pixels
    • 360p: 640×360 pixels
    • 480p: 854×480 pixels
    • 720p: 1280×720 pixels
    • 1080p: 1920×1080 pixels
    • 1440p: 2560×1440 pixels
    • 2160p: 3840×2160 pixels

    Some Tips for Improving the Quality of a YouTube Video:


    • Use a quality camera to record your video.
    • Edit the video using quality editing software.
    • Use a good audio source, such as an external microphone, to record your video.
    • Add visual effects and transitions to give your video more depth and dynamism.
    • Balance brightness and contrast to achieve the best possible image quality.
    • Use filters and effects to create a unique and consistent look.
    • Add titles and captions to help explain your video.
    • Optimize your video using appropriate quality settings.
    • Use compression tools to reduce the size of your video and improve its quality.
    • Publish your video in a format and resolution suitable for the platforms on which it will be viewed.

    Image Dimensions on LinkedIn


    • LinkedIn profile photo: 400x400 pixels
    • LinkedIn profile cover photo: 1584x396 pixels
    • LinkedIn page cover photo: 1128x376 pixels
    • LinkedIn group cover photo: 1776x444 pixels
    • LinkedIn post photo: 900x600 pixels
    • Sharing a photo with an external link: 1200x627 pixels
    • All images must be PNG or JPEG files.

    LinkedIn pages can be viewed on a variety of devices and screen sizes, which means you may need to adjust your cover photo by horizontally or vertically cropping the image. We suggest uploading a high-quality image with little text to fit all devices and screen sizes. Your logo will be displayed on both light and dark backgrounds, and if it is transparent, it will be displayed on a white background. We recommend testing your logo to ensure that it displays correctly on both light and dark backgrounds. You can also use YouTube or Vimeo URLs for the main image or video and custom module sections. The static image that appears for the video is the thumbnail on YouTube or Vimeo, and if you want to change it, you'll need to update the video thumbnail on those platforms.


    Image Dimensions on TikTok


    • Profile photo on TikTok: 200x200 pixels
    • Dimensions for a video on TikTok: 1080x1920 pixels
    • Maximum size of a TikTok video: 278 MB via iOS and 72 MB via Android
    • Maximum size of a TikTok video (advertisement): 500 MB
    • File format for TikTok: .MP4 and .MOV
    • File format for TikTok (advertisement): .MP4, .MOV, .AVI, and .GIF
    • Maximum duration of a video on TikTok: 3 minutes

    Publishing high-quality videos on TikTok can improve your visibility and increase the number of views and likes you receive. High-quality videos are more likely to be shared and generate traffic to your profile and content. High-quality videos are also more likely to be recommended by TikTok's algorithm and appear at the top of search results. Finally, high-quality videos are more likely to retain viewers' attention and encourage them to watch more videos and engage with your content.

    How to Improve the Quality of Your Content on Social Media?


    • Take high-quality photos and videos with a good camera or video equipment.
    • Use photo and video editing software to improve the quality of your photos and videos.
    • Use photo and video filters to give your photos and videos a more professional look.
    • Use appropriate lighting. Good lighting can enhance your image and message.
    • Take multiple photos and choose the best one. Take multiple photos from different angles and choose the most appropriate one.
    • Be creative. Try taking unique and creative photos that capture attention and help communicate your message.
    • Use software to optimize the format of photos and videos to load faster on social media.
    • Add interesting captions to your photos and videos to encourage user engagement.
    • Share your photos and videos on multiple social media platforms to increase your reach.
    • Interact with your audience by responding to comments and sharing similar content.
    • Use analytics tools to track the success of your media and adjust your strategy accordingly.

    The Importance of Content on Social Media


    Visual content is extremely important on social media because it is more likely to attract users' attention and stimulate engagement. Images and videos are easier to consume for users and are more likely to elicit a reaction. Visuals are also a great way to tell a story and communicate information quickly and effectively.

    Using a social media agency to improve the quality of visuals on a company's social media is an excellent idea because an agency can help you:

    • Understand the type of visual content that works best on your specific social media platforms
    • Develop strategies to improve the quality and consistency of your visuals.
    • Improve your online presence by providing you with advice and tools to improve engagement and reach of your content

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