Competitive analysis is an evaluation of the strengths, weaknesses, and strategies of your competitors. It helps you understand how they are using their resources to compete in their industry, and it can help you decide how to position yourself in relation to them.

Recently, you can perform a sea competitive analysis directly from Google by conducting a search.

In 2022, Google implemented advertiser validation. For companies that have validated this feature, it is now possible to find different advertisements in Search, Display, and Video.

To find your competitors' ads on Google, here are the steps to follow:

• Go to Google
• Perform a search for the ads you want to analyze
• The result appears, now click on the small arrow to the right of the URL
• A popup opens and displays different information
• To find your competitors' ads, click on "View other ads"

*If this message does not appear, it simply means that your competitor has not yet had to validate their company (but this will be the case by the end of 2023)

• You can analyze your competitor's ads, and even observe DSA campaigns with ads indicating that the title is generated dynamically.

You have several options for analyzing ads:

• The targeted country
• The broadcast calendar
• The different formats used

Thanks to the Facebook Ad Library, you can spy on your competitors by searching for your competitors' pages or by directly entering a keyword in the search box.

To perform Facebook Ads competitive analysis, follow these steps:

• Go to this page: https://www.facebook.com/ads/library
• Select the country you want to analyze
• Select all ads
• Search for the desired Facebook page or keyword
• The published ads appear just below

LinkedIn is the advertising network to use to target professionals. Spying on your competitors on this platform is a good way to conduct competitive monitoring and get inspiration for your creations.

To monitor your competitors, follow these steps:

• Go to LinkedIn
• Then go to a LinkedIn page whose ads you want to observe
• Click on the "Posts" menu, then select "Ads"

Tik Tok, the most used social network in the world, also has its own ad library. It is possible to see the ads that work best on this platform.

Go to TikTok Business Creative Center

We find a simple-to-use interface where you can select:

• The country
• The industry
• The objective
• The top likes
• The video according to its duration
• A date filter (last 7/30/180 days)

By clicking on an advertisement, you can find the following statistics:

• Likes
• Comments
• Shares

You then have a more detailed view regarding the video duration:

• Click-through rate (CTR)
• Conversion rate (CVR)
• Clicks
• Conversions
• Duration retention

In conclusion, analyzing these competitors has never been easier with the many tools available to everyone for free. This will allow you to adjust your incentive elements, test new ad formats, or give you ideas for themes.

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