When to Send an Email Campaign?

No, emailing is not dead! The most recent studies all show that this claim is indisputable. This lever of digital communication is one of the most mature and remains essential in a global strategy, despite strong competition and unscrupulous actors. Stand out by publishing at the best times!

Emailing Boosts Your ROI

In an era where every penny counts in a marketing plan, an email campaign offers an excellent return on investment (ROI) to businesses. According to Venture Beat, a website dealing with new technologies, emailing remains the best marketing tool: $1 spent brings in approximately $40 in additional sales, representing a 53% increase between 2013 and 2015. Emailing thus surpasses affiliation, natural referencing, display campaigns, and social media. To succeed in optimizing your campaigns, it is important to target your audience as precisely as possible. Investing in personalized sending solutions or spending more time manually configuring them quickly proves profitable: non-targeted messages are almost never opened. Useless, they are annoying for consumers and represent a waste of money: prioritize quality over quantity!

The Best Time to Send an Email Campaign

The quality of your email and its targeting are the first steps, but they will not be relevant if you cannot answer the question: What is the best time to send an email campaign? It should be remembered that each company, according to its activity, its customers (B to B or B to C), and the type of emailing (newsletters, commercial email campaigns...), will have its own best time. However, we can establish trends that are the most common.

When to Send a B TO B Email Campaign?

Your target audience is particular because they mainly check their emails during working hours, with a limited amount of time dedicated to this task. Absolutely avoid sending emails on weekends: too few professionals will pay attention at that time. Sending emails at night to be among the first in the inbox? Not a bad idea, but you will quickly be drowned out by the rest of the email sends: you need to take into account other sends to stand out and get better receptivity. Prefer Tuesday and Thursday: too many emails are received on Monday, some parents do not work on Wednesday, and Friday is sometimes limited only to the morning with little time to read emails before leaving for the weekend. The beginnings of half-days (8-9 am) and (2-3 pm) are often the best times.

When to Send a B TO C Email Campaign?

It is difficult to determine the best time to send a B to C email campaign, but you can always stand out from the others by thinking about your target audience. When do your customers check their emails? The morning is quite conducive to a better opening and click-through rate with a strong consultation of emails during transportation before going to work or upon waking up. Lunch break and end of the day (commuting back home) are also good key moments. Do not hesitate to adapt sending times and sending days with the content of your email: flash sales, newsletters, daily selection... You want to sell weekend stays at the "last minute," prioritize Thursday evening to make your customers crack!

AB Testing Is Your Friend

Test, compare, and analyze! This empirical mantra is the best way to determine when your email campaigns will have the most impact: more opens and clicks. Implement AB testing by segmenting your target audience into 4 or 5 groups and scheduling the same email to be sent at a different time for each group. Analyzing the statistics of your sends will help determine the most suitable time for your audience. If no study shows the exact ideal time for your company, different studies on the matter will allow you to see trends, which you will refine with tests specific to your target audience. Finally, don't forget to share and follow us on **Facebook** & **Instagram** & **Subscribe**.