Meta Ads: Use reels for your Facebook and Instagram advertisements.

And the great news is that Meta now provides us with the opportunity to create Instagram and Facebook Ads using Reels.

What Exactly Are Reels?

Reels represent a fresh, innovative, and trendy communication system. These 60-second videos, centered around short-form content, have rapidly gained viral status.

However, Reels are more than just a format; they constitute a creative language.

Reels cover a wide array of topics, including beauty, DIY, travel, or home decor. Users creatively and humorously depict these subjects.

Typically enhanced with special effects and music to captivate viewers effortlessly, Reels have emerged as an ideal medium for showcasing your brand creatively.

But to achieve success, your videos must be engaging and immersive to retain user interest and prevent them from exiting prematurely.

Why Advertise with Meta Ads Using Reels?

Besides being on-trend, Reels generate twice as much interaction as other formats. Over half of Instagram accounts engage more extensively with this format, a crucial factor considering its influence on advertising costs.

According to the October 2022 Digital Report, the audience reachable through Reel advertisements continues to expand. Instagram Reels now engage a total audience of 675 million individuals.

Moreover, the Meta group is increasingly promoting the use of Reels. Mark Zuckerberg recently emphasized his preference for short videos as the future of Facebook and Instagram.

Different Types of Reels In a Newsfeed

In a newsfeed where numerous posts vie for attention, it's vital to be innovative to stand out. Here are some themes that can be tailored to your brand:

• #Storytelling Good stories can be conveyed through videos. Share your brand's captivating narrative using popular songs or unique settings.
• #Challenge Many challenges abound on TikTok or Instagram. Find one that aligns with your brand and adapt it to your image.
• #Inspire Show how your product or service seamlessly integrates into your customers' lives. Portray a brand concept or product benefit. It's a relaxed way to demonstrate to users how your product can enhance their daily routines.
• #Humor Social networks thrive on entertainment. A touch of humor can work wonders. Worth noting: 80% of Reels are viewed with sound, and 40% include special effects.

What Format to Use for Meta Ads with Reels?

For effective advertising, it's crucial to adhere to a 9:16 format and a maximum file size of 4 GB.

Regarding duration, it's advisable not to exceed 60 seconds to maintain audience engagement.

Now, you're ready to advertise with Reels. Almost. You still need to find inspiration to set yourself apart!

Our Tips for Excelling with Meta Ads Using Reels:

1. Keep it concise with irresistible hooks. Get to the point quickly and avoid overwhelming your creation.

2. Convey your message through video and then reinforce it with text.

3. Entertain your audience. Think of yourself as a user first, then as an advertiser. Engage with elements that will surprise or delight your audience.

4. Make your Reels user-friendly. They should be straightforward and comprehensible to your audience.

Discover Other Meta Ads Formats

Reels are not the sole format capable of yielding results in your Meta Ads campaigns. Explore other Facebook and Instagram Ads advertising formats.

Delegate the Creation and Management of Your Advertisements to a Meta Ads Expert

A well-structured Meta Ads campaign offers a swift route to gain qualified traffic. However, optimizing your campaign is essential to avoid unnecessary expenses. Effective monitoring and straightforward guidance could quickly elevate your sales and allocate your budget intelligently.

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