5 tips for success on social media

Every company aspires to gain visibility on social media, but the competition is fierce. Internet users follow an ever-growing number of pages, which diminishes the organic reach of posts. Sponsored posts may not be feasible for many due to constraints such as time and budget. With attention spans for each post shrinking, it's crucial to adopt effective practices to succeed on social media. Explore the tips from our social media agency.

Optimizing Your Posts

While not groundbreaking, a critical aspect of Social Media Optimization is post quality. The proliferation of formats and features on various social networks (Facebook, Twitter, Instagram, Snapchat, Pinterest) offers ample opportunities for communication. Here are key takeaways:

• Adhere to the publication dimensions of each social network.
• Use "@" to mention people or pages when necessary to enhance organic reach.
• Employ "#" to increase visibility (particularly important for Twitter and Instagram).
• Keep text content brief and to the point, eliminating any unnecessary elements.
• Diversify your content types: links, videos, photos, visuals, infographics, GIFs, etc.

Implementing these techniques can significantly boost engagement on social networks, leading to more likes, reactions, comments, and shares. Following these guidelines is key to gaining visibility and favor with algorithms like Facebook's EdgeRank.

If you want to expand your content pool, you can encourage your community to create and share content. This simplifies content production, introduces variety, and fosters interaction with your community, enhancing proximity.

Understanding Your Audience's Expectations

The intense competition on social networks necessitates a shift in company strategy, prioritizing the customer's perspective over corporate objectives. This is known as a customer-centric strategy. To maintain visibility, it's essential to grasp your audience's expectations and information needs. Content should be informative and/or entertaining.

Ask yourself these questions:

• Is my audience primarily composed of customers or prospects?
• What is the maturity level of my audience?
• What kind of information is my audience seeking?
• How does my audience consume content?
• Which types of posts perform best?

Leverage Tracking Tools for Social Networks

Several tools enable precise tracking of statistics on your social media pages. These tools provide insights into audience demographics (age, language, interests, geographic location), user behavior, and post reach statistics (organic or paid), as well as engagement metrics.

You can utilize tools offered by social networks (such as Facebook Insights or Twitter Analytics) and third-party options (Mention, Klout, Hootsuite). These tools offer monitoring capabilities, reputation management features, and page-specific statistics.

Choose the Right Social Media Platforms

There's no one-size-fits-all social media platform. Each has its own advantages and drawbacks, depending on industry, objectives, and company editorial policies. Facebook boasts a vast, multi-age group community, while Twitter and Snapchat are favored by younger audiences. Instagram and Pinterest can enhance the visual appeal of your products.

Consider the unique strengths of each social media platform and formulate a coherent communication strategy. Ideally, social media platforms should be used differently to maintain user interest and prevent loss of visibility and engagement.

Optimize Your Search Engine Presence

An effective social media strategy can increase your chances of ranking high in Google's SERPs (Search Engine Results Pages), for example. Each social media page can be indexed by Google and other search engines like Bing, thereby boosting visibility and traffic to your website or social media pages. Traffic from social media platforms can be directed to your website or other social media profiles.

Working on optimizing your social media pages is not a waste of time. While it may be time-consuming, it's a worthwhile endeavor when done correctly. It requires selecting the right social networks, employing effective techniques, and utilizing the best tools to achieve positive results.