TikTok's popularity is soaring, both in the United States and worldwide. Whether you already have a personal or professional account on this social network or are considering joining it, you've likely pondered questions like:

• How can I attract a large audience on TikTok?
• What's the best way to increase visibility on TikTok?
• When is the ideal time to post on TikTok?

You're not alone in seeking answers to these questions. Determining the perfect time to post content on TikTok, and on social media in general, can be challenging due to the ever-changing trends. However, there are numerous statistics, studies, and methods to help you identify the right moments to share your content, even in the face of rapidly shifting digital landscapes.

In the realm of social media, TikTok is quite unique. It swiftly gained tens of millions of users in the United States and worldwide, becoming an indispensable social network today. Now, everyone, from brands to individuals, aims to capture attention and a share of the TikTok experience.

With its creative features, TikTok has found its place on the must-use list for marketing specialists and brands looking to promote their activities in an engaging manner. With 850 million active users globally, most brands are vying to make their TikTok marketing campaigns a resounding success.

To succeed on TikTok, you need to understand the platform's nuances, gain visibility, and, above all, be creative. While creativity is paramount, knowing when to post plays a significant role in achieving recognition. The rule of thumb is simple: if you want to expand your reach and engagement on TikTok, you must know the best times to post.

Posting at the right times ensures that your creative videos receive more views and reach your target audience effectively. However, pinpointing the ideal posting times on TikTok can be a complex task. Some observers use statistical tools to gather valuable data about the platform.

According to these studies, the best times to post on TikTok are:

• Between 7 AM to 9 AM and between 7 PM to 11 PM
• Every day of the week except Saturday

On average, users spend approximately 52 minutes on TikTok daily. The platform's short-format content encourages users to log in multiple times a day, with spikes in activity occurring between 7 AM and 9 AM, and then from 7 PM to 11 PM. These hours correspond to when users are most available, with a noticeable drop in activity during work or school hours, especially among younger users.

While the data mentioned above provides a general estimate, determining the best posting times for your specific TikTok account depends on your target audience and your community. It's crucial to consider the unique characteristics of your account. However, understanding the overall best posting times is valuable for enhancing your visibility. Here are some techniques to help you pinpoint your ideal TikTok posting times:

This is a fundamental aspect of any social media marketing strategy. You must comprehend the daily routines and habits of your TikTok community members. Try to envision a typical day in their lives. When are they typically busy, and when are they more likely to be available? For instance, if your target audience consists of young people, posting before or after school hours could be highly effective. On the other hand, if your audience comprises professionals, lunchtime or late evenings might be more suitable. Understanding these patterns can help you approximate when your audience is most active on TikTok and tailor your content accordingly.

If you've been using TikTok for a while, it's time to determine the best posting times specifically for your TikTok profile by delving into the analytics section, which is available to Pro accounts.

Creating a TikTok Pro account is free and provides access to advanced statistics. Here's how to do it:

Once you have a Pro account, you can access analytics by clicking the same Menu icon, then "Privacy and settings," and finally, "Analytics." This section includes information such as:

- Overview: Video views, profile views, and subscriber numbers over the last 7 or 28 days. - Content: Views of each video in the last seven days, with individual insights for each video. - Subscribers: Key territories, demographics, total subscribers, and engagement duration, a crucial metric.

If the activity peak on TikTok is at 7 PM, it may not necessarily be the best time to post. Your video needs time to be analyzed and favored by the platform's algorithms. Posting just before the activity peak allows your video to gain engagement and visibility at the optimal time.