Optimal Posting Times for Instagram

• Monday from 7 PM to 10 PM
• Tuesday at 3 AM
• Wednesday at 5 PM
• Thursday and Friday between 1 AM and 2 AM

You can craft the perfect Instagram post, create the best caption, and follow all the best practices, but if you don't post at the right time, your post's performance may suffer. Understanding the timing and Instagram's algorithms can greatly benefit those who wish to succeed on the platform. A study conducted by Harvard Business Review confirms that social accounts can significantly improve their performance by strategically timing their content to coincide with when their audience is most receptive.

It might sound straightforward, but when it comes to Instagram, the fourth most popular social network in the world, the best posting times can be quite nuanced. Several factors come into play, including the algorithm, post types, time zones, and user activity patterns. This is where research and studies come in handy to help determine the ideal times to post on Instagram. Additionally, we've included some tips to make the most of Instagram's peak hours.

However, it's essential to note that while posting at the right times is crucial, it's not the only factor in growing your Instagram community. To accelerate your growth, focus on a solid content strategy, maintain consistency, and consider incorporating more videos into your content. The Instagram algorithm currently favors video content over static images.

Choosing the right social network is vital, content strategy is indispensable, frequency matters, and timing and days are equally important. So, let's take a closer look and review the hours that are conducive to engagement on social networks. MMONET provides various tips and tricks to optimize your posts.

• Monday from 7 PM to 10 PM
• Tuesday at 3 AM
• Wednesday at 5 PM
• Thursday and Friday between 1 AM and 2 AM

These times might seem perplexing if you're unfamiliar with how Instagram's algorithm functions. The visibility of a post on Instagram depends on:

• The engagement it generates, including comments, likes, and shares.
• The freshness of the post, with newer posts being favored.
• The competition, posting when fewer others are active.

With over 11 million users, Instagram ranks among the top five social networks globally, following Twitter and Facebook. The "Save Draft" feature and other functionalities have contributed to Instagram's popularity. Later, a platform, has revealed the best times to post photos on Instagram.

Before we delve into tips, let's briefly explain what Later is. Later is a service that enables Instagram users to manage their posts. This application allows you to schedule your Instagram posts easily, much like Hootsuite or Buffer. Later provides an opportunity to enhance your social media presence.

To use Later:

• Simply log in to Later and link your Instagram account.
• Download the Later app on iOS and start using it.
• You are now ready to leverage Later!
• With a free account, you can schedule your Instagram posts at no cost!

Hootsuite is a powerful social media management tool that allows agencies, freelancers, brands, and individuals to manage and monitor their social networks. Among its main features are content curation, social media analytics, monitoring, security, and, crucially, scheduling Instagram posts. For this, you may need to subscribe to a paid version to "stay active on social media even when you're not."

Agorapulse is another essential tool for community management, offering features similar to Hootsuite:

• Engagement
• Monitoring
• Collaboration
• Reports
• Audience insights
• Publishing

Generally, Instagram users are most active from Monday to Friday. However, according to some studies, Monday stands out as the most advantageous day for posting on Instagram. Matt Smith, the founder of Latergramme, suggests this is because fewer people post at specific times, but other users are more engaged on Instagram, resulting in more comments and likes.

He further emphasizes that 5 PM is a pivotal moment for gaining visibility on Instagram, as users often check their social media as they finish their workday. Posts also have a better chance of being seen at 2 AM, compared to the peaks at 9 AM or 6 PM, which should be avoided. These recommended times, however, vary depending on the day of the week, as audience peaks differ each day. On the weekends, 2 AM is favored on Saturday night, while 5 PM is ideal for Sundays.

In summary, remember three key rules if you aim to succeed on Instagram:

• The best times for Instagram posts are typically between 8 AM and 9 AM, with the least effective times being between 3 PM and 4 PM.
• Posting a video at 9 AM can lead to 34% more engagement from your followers.
• To increase visibility, it's generally wise to post photos outside of typical work hours.

Above all, the quality and relevance of your photos are paramount. They should align with the message you want to convey. You can also create and share a narrative with your followers by posting daily photos of your favorite products or your lifestyle.

• Posts containing hashtags like #brunch, #coffee, #shoeselfie, #cocooning, #workinprogress, and #food tend to perform well on Instagram.
• The most popular filters are MyFair, Rise, and Valencia. Posts with filters are more likely to be seen than those without.

By exploring these tips for gaining followers on Instagram, you now have the tools you need to thrive on the platform.

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